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Brussels, 13 December 2007, Patrice
Chazerand, Secretary General of Europe's Interactive
Software Federation (ISFE) welcomed the Finnish Games
and Multimedia Association (FIGMA) into its organization
today; it is the 26th member to join ISFE.
Said Chazerand: “FIGMA counts eleven
members* in its association, all of them big software
companies operating on the Finnish market. Its presence
in the ISFE strengthens the industry’s voice in
Europe. It will help us do several things: push
on with our mission to secure effective legislation for
the protection of intellectual property rights, achieve
adequate enforcement of the legislation and win
unrestricted market access both on and off line.” He
added: ” I am delighted to announce that with the
arrival of the Finns virtually the entire Nordic block
is now on board.”
FIGMA’s Managing Director, Riku Olkkonen,
has wide experience of the industry and he pointed to
the soaring market share interactive videogames are
experiencing in his country: “Videogames are an
important economic driver. In the year 2006 around
2.183.000 game units at a total value of 55.3 million €
have been sold. This year is looking even better with
52% growth in value during the first nine months
already” he said. “ISFE membership will bring my member
companies more scope to get their voices heard by the
legislators in areas such as intellectual property,
e-commerce, the fight against piracy, WTO negotiations,
protection of minors and the environment.”
*FIGMA members are: AMO/Nintendo, Atari,
Electronic Arts, K.E. Media, Microsoft/Xbox, Nokia,
Nordisk Film/PlayStation, Plan 1, Sony Computer
Entertainment Europe, Toptronics/PAN Vision, Vivendi
Games. |